Now in its eighth year, the campaign focused on a timely and powerful theme: money. Backed by new research showing that 32% of adults who want to improve their numeracy are motivated by managing money better, we set out to show how everyday maths helps with budgeting, saving, spending smart and planning for the future.
Thanks to the incredible support of the Founding Supporter KPMG, our Lead Supporters, delivery partners and a growing number of schools, employers and community champions, we reached more people than ever before.
From free tools and resources to Ambassador content, live events and real-life stories, National Numeracy Day helped thousands take the next step in building their confidence with numbers.
Numeracy events and activities for adults and children brought the campaign to life
The campaign came to life with a packed schedule of events. In the morning, schools tuned in for Bobby’s Picnic Adventure, an interactive online session for children supported by KPMG.
Later in the day, adults joined Keep It Simple: Everyday Money Hacks—a practical webinar hosted by Nathan Wilde from Nudge and supported by Experian.
Regionally, our place-based work continued with activity in the East Midlands, including events with Experian and Capital One, and a special community event at Asda in Hyson Green, Nottingham.
Campaign content focused on real-life impact, with new case studies from Sarah and Bahia, Jackie, Mokbul, Jo and Mrudula and Ionut.
In Wales, we delivered our most comprehensive Welsh-language pack to date, with backing from the Welsh Government.
Celebrity ambassadors helped to amplify the message of National Numeracy Day 2025
Our ambassadors played a key role in amplifying the campaign. Martin Lewis CBE released a compelling video highlighting the link between maths and money, Rachel Riley MBE partnered with CBeebies’ Numberblocks to produce videos for children and adults, while Denise Welch joined Ruth Langsford for a heartfelt Big Number Natter.
Katya Jones, Bobby Seagull, Rotimi Merriman-Johnson and Jessica Gagen also created inspiring new content, helping us connect with new audiences.
We also teamed up with the Bank of England for a live Instagram event, featured a video from Dr Linda Papadopoulos on financial wellbeing, and shared a special message from The Richmond Project (Rishi Sunak and Akshata Murty).
Across the campaign, engagement soared:
- 1.2 million actions taken to improve numeracy
- Over 13,369 organisations and individuals signed up
- Video views increased fivefold compared to 2024
- 318 media mentions, with 8 million print and broadcast reach and 321 million online readership
And it made a difference. After taking part, of those who completed our survey:
- 71% of participants became more aware of how numbers are used in daily life
- 49% felt more positive about numbers
- 45% talk about numeracy/maths with family, friends or colleagues
- 93% said we were effective in inspiring adults and children to improve their number confidence and skills
Crucially, the campaign’s impact will extend far beyond one day:
- 89% of participants said they’re likely to take part again next year
- 71% plan to keep using the resources throughout the year
- 75% are interested in joining Number Confidence Week this November
We also heard from children across the UK, with 93% saying being good with numbers helps you succeed in school and life, and 84% saying it helps you manage money better.
A note from our CEO, Sam Sims:
“This year, over one million actions were taken to build number confidence—each one a step toward greater opportunity and empowerment. In a time when the rising cost of living makes financial decision-making more important than ever, it’s clear that improving numeracy has never been more relevant. Thank you to everyone who supported the campaign and helped make it such a success.”
Bina Mehta, Chair of KPMG UK:
“Raising numeracy levels is a long-term challenge, but National Numeracy Day shows what’s possible with sustained focus and collaboration. This year, I joined a live assembly reaching over 1,000 schools, showing how numeracy helps with everyday decisions—even planning a picnic! I’m proud that KPMG colleagues supported 18 events nationwide, helping to unlock opportunity through improved number confidence.”
